QUESTION: 177

A seller's costs are usually determined during or after a product is made, with a specified percentage or dollar amount added to the cost to establish a price. In this case, the organization is using _____________ pricing.

skimming
demand-based
differential
cost-plus
expense-based

Answer(s): D

Reveal Solution Next Question

QUESTION: 178

Mike Morgan, a sales representative for a major food service distributor of Warm Delights, wanted to encourage repeat purchases by his grocery customers. In order to accomplish this objective, Morgan offered the following discounts to his customers: a 10 percent discount for buying 1-49 cases of Warm Delights within a calendar month; a 12-percent discount if 50-99 cases of Warm Delights are purchased within the same calendar month; and a 15-percent discount if 100 or more cases of Warm Delights are purchased within the same calendar month. What type of discount was Morgan offering his grocery customers?

a seasonal discount
a quantity discount
a cash discount
a trade discount
a partial-payment discount

Answer(s): B

Reveal Solution Next Question

QUESTION: 179

Individuals can choose to purchase Microsoft stand-alone software packages such as the Home and Student versions of Word, Excel, and PowerPoint for $119.99 each. However, they may choose to purchase the Office Home and Student 2010 suite, which has all of these applications in the same package for a price of $149.99. Microsoft is using a __________________________ pricing strategy.

penetration
prestige
bundle
odd-even
standard mark-up

Answer(s): C

Reveal Solution Next Question

QUESTION: 180

What is the argument for standardizing marketing strategies across cultures?

Tastes, preferences, and motivations of people in different cultures are becoming more homogeneous.
A common brand name, packaging, and communication strategy cannot be used successfully for multiple products.
Communication capabilities and transport systems are standardized across nations.
The currencies of the different nations rise and fall together.
The effects of globalization are not as widespread as researchers indicate.

Answer(s): A

Reveal Solution Next Question

Free PCM Exam Braindumps (page: 45)

QUESTION: 177

QUESTION: 178

QUESTION: 179

QUESTION: 180