QUESTION: 165

Reso, a manufacturer of mp3 players or portable media players (PMPs), accounts for 157, 500 of the 700, 000 PMPs sold annually in the United States. What is the Reso's market share of the PMP market?

17.20%
22.50%
26.10%
29.80%
34.40%

Answer(s): B

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Jim wants to sell his couch and posts an advertisement on an online portal with the details. He includes a photo of the couch and the price he is willing to sell for. Steve notices the ad and contacts Jim to buy the couch. This type of business process is known as _____________.

C2C marketing
B2B marketing
B2C marketing
C2B marketing
direct marketing

Answer(s): A

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QUESTION: 167

Spark, a manufacturer of consumer electronics, makes TVs, home theater systems, refrigerators, ACs, and microwave ovens. Spark's surround-sound system, Quadro, was a market leader a few years ago, before the market for large sound systems began to shrink. Despite its dip in market share and minimal profitability, Spark continues to produce Quadro. Spark offers Quadro for a highly discounted price when customers purchase its high-end LCD, LED, plasma, and 3D TV sets. Although the customers would not purchase Quadro as a standalone product at the same price, the combined offer increases the sales of both Quadro, and the other TV sets. In this scenario, Quadro is a _____________.

dog
cash cow
star
question mark
market leader

Answer(s): A

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QUESTION: 168

A local Target retailer carries a variety of different items. A customer can find anything ranging from socks, DVD's, and sports gear to groceries. This is an example of the __________________________ carried by Target.

breadth of product mix
depth of product line
breadth of product line
versatility of product line
depth of the product mix

Answer(s): A

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QUESTION: 165

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QUESTION: 167

QUESTION: 168