AMA PCM Exam Prep
Professional Certified Marketer (Page 21 )

• Dark web: A place where leaked credentials may be sold or shared, not usually the original source.
• Threat feeds: Collections of intelligence about threats, not a typical leakage source.
• State actors: A type of attacker, not an accidental corporate disclosure source.
• Vulnerability databases: Track known vulnerabilities, rather than leaked credentials.

• The message came from the claimed sender (authentication)
• The message was not altered in transit (integrity)
• The sender cannot easily deny having signed and sent it (non-repudiation)

• Compliance standards: May be a reason in some organizations, but it is not the primary security benefit.
• Increase delivery rates: Digital signatures do not generally improve email delivery.
• Block phishing attacks: Signatures can help recipients verify legitimate messages, but they do not block phishing by themselves.

• Physical: Protects facilities or equipment, such as locks and security cameras.
• Technical: Uses technology, such as firewalls, encryption, or access controls.
• Operational: Covers day-to-day actions and processes, such as training, backups, or incident response.
• Managerial: Includes policies, standards, risk assessments, and procedures.

• Early units show relatively large time savings.
• Later units still take less time, but the reduction becomes progressively smaller.
• The curve therefore becomes flatter as production approaches 256 units.

• B: The reduction is not constant; learning normally diminishes over time.
• C: Time does not reduce at an increasing rate.
• D: A steady state may eventually be reached, but the question concerns the first 255 units while learning is still occurring.

• Warehouse size: Larger warehouses use more credits per unit of time than smaller ones.
• Number of clusters: A multi-cluster warehouse can run multiple clusters, and each active cluster consumes credits. Therefore, increasing the maximum or active cluster count can increase consumption.

• Number of users: More users may cause more workload, but users themselves do not consume credits.
• Amount of data processed: Snowflake warehouses are not charged directly by the amount of data scanned. However, processing more data may cause the warehouse to run longer, indirectly increasing credits.

• If the attachment is safe, it is released to the user.
• If malware is detected, the attachment is blocked or removed according to the policy.
• This reduces delivery delays without disabling malware scanning.

• Replace removes the original attachment and replaces it with a text file explaining that it was blocked. It does not primarily optimize delivery time.
• Block and Enable redirect blocks messages with suspicious attachments and can redirect them for review; it does not provide the required faster delivery experience.
• Monitor and Enable redirect is for observation and does not reliably block malicious attachments.

1. Wireless AP

1. Router

1. Firewall

1. Device placement

• Sets a high initial price for a new product.
• Targets customers willing to pay more, often called early adopters.
• Gradually reduces the price to attract more price-sensitive customers as the product becomes less novel and competition increases.

• Penetration pricing: starts with a low price to gain market share quickly.
• Premium pricing: maintains a high price to communicate superior quality or status; it does not necessarily involve later price reductions.
• Loss leader pricing: sells one product at a very low price, sometimes below cost, to attract customers who may buy other products.

• Existing Eventhouse data: remains available only in the KQL database.
• Data ingested after enabling the feature: is copied to OneLake and can be accessed through OneLake file explorer.
• New databases: are irrelevant; the setting applies to the selected KQL database.

• A. Periodically rotate responsibilities: May reduce some risks, but it does not directly detect unauthorized changes.
• B. Review segregation-of-duties conflicts: Identifies incompatible access combinations, not whether a specific data change was unauthorized.
• C. Log changes in an outside application: Logs provide evidence, but someone must review and analyze them. Logging alone does not detect misuse.
• D. Independent review: Directly detects unauthorized changes and reduces the risk that the person making the change can conceal it.

• When the MVP will be defined — the MVP should already be understood sufficiently when assessing the business case.
• What the MVP is — useful information, but not the key requirement tested here.
• That the MVP is the same as project viability — incorrect. The MVP helps test viability; it is not identical to viability itself.

• Relationship cardinality:

• Filter direction:

• Active versus inactive relationships: only active relationships automatically propagate filters.
• Blank or unmatched values: a fact-table value without a matching dimension row can create the model’s blank/unknown member.
• Uniqueness: the “one” side must contain unique values; duplicate keys generally belong on the “many” side.

• WPA3: Secures wireless traffic but does not normally verify whether someone has paid.
• PSK: A shared Wi-Fi password gives access to anyone who knows it; it cannot easily validate individual receipts.
• IEEE 802.1X: Provides user/device authentication, commonly through an authentication server, but is excessive and not designed specifically for a simple receipt-based guest-access workflow.

• Driver node: Coordinates Spark jobs and runs in the compute environment.
• Worker node: Executes tasks and processes data.
• Databricks Filesystem (DBFS): Provides storage access for data used by compute resources.

• A class/teacher fact should contain one row per Class ID. It can support the count of classes and contain attributes such as Teacher First Name and Period Number.
• An attendance fact should contain one row per attendance event, such as Class ID + student + date. It supports attendance counts by day and monthly averages.

• Teacher First Name ? Teacher fact
• Period Number ? Attendance fact

• BCP (Business Continuity Plan): è più ampio e mira a mantenere le funzioni essenziali dell’organizzazione durante un’interruzione. Il DRP è una componente più specifica del BCP.
• Communication plan: stabilisce come comunicare con dipendenti, cittadini e altre parti interessate, ma non ripristina i sistemi.
• IRP (Incident Response Plan): gestisce la risposta iniziale a un incidente di sicurezza, come un attacco informatico, non principalmente il recupero da un disastro fisico.

• netstat -tuln can show listening TCP ports.
• If the web service is not listening, or is bound only to 127.0.0.1, remote browsers cannot connect even though the server responds to ping.

• traceroute: Tests the path to the server, but ping already confirms basic reachability.
• tcpdump: Useful for detailed packet analysis, but it is more appropriate after checking whether a service is listening.
• arp: Helps troubleshoot local IP-to-MAC resolution, not an application-layer web connection.

• A — VARIANT "null" values are not the same as SQL NULL values: True

• B — Frequent, single-row DMLs: False

• C — Validate data before loading into the target table: True

• D — Use staging tables to manage MERGE statements: True

• Accept: Acknowledges the risk without taking additional action.
• Transfer: Shifts the risk or financial impact to another party, such as an insurer.
• Mitigate: Reduces the likelihood or impact through controls like patching, MFA, or segmentation.
• Avoid: Eliminates the activity that creates the risk.

• ?? ?? ?? ??
• ?? NFS ?? SMB ?? ??
• ?? ???? ???
• ?? IP ??? ???? ?? ???
• ??? ?? ???? ?????

• B: ????? NFS ? Snowball Edge? ?? ?? ? AWS? ?? ? S3
• D: ????? NFS ? ????/Direct Connect ? File Gateway ? S3

• Suspended an operator who refused to use unsafe equipment.
• Paid another operator a bonus for using it.
• Prioritised short-term productivity over employee safety.

• A — Management is not particularly concerned with managing risks.

• B — Employees will perceive that management does not care about health and safety risks.

• C — The factory’s safety record is likely to be poor.

• miami.weyland.com requires a custom domain, which is not available in the Free tier.
• Two instances require a tier that supports scaling out. Standard supports multiple instances.
• SSL support is available in Standard.
• 12 GB of storage exceeds the storage limit of the Basic tier in the older Azure pricing model used by this question.
• Standard provides sufficient storage and features while being cheaper than higher tiers—though higher tiers are not listed here.

• Free/Shared: insufficient features for custom domains, SSL, and multiple instances.
• Basic: supports some production features, but its storage capacity is insufficient for the required 12 GB.

• Streams — track change data for tables or views.
• External tables — reference data stored in an external cloud storage location.

• Role — account-level security object.
• Warehouse — account-level compute resource.
• User — account-level security object.
• Share — account-level object used to share data.

• Report on the discount approval time for quotes

• Dashboard of opportunity stage duration

• Lead conversion trends measure lead-generation effectiveness, not opportunity closing time.
• Campaign ROI evaluates marketing performance, not delays in the sales process.

• Employees can work from any location, including remote sites and offices worldwide.
• Login can be relatively seamless after the device is registered.
• It does not require distributing additional physical authentication equipment.

• Geotagging: Identifies location, but location alone is not a strong authentication method and may prevent legitimate remote access.
• Smart cards: Provide strong authentication but require card readers and physical cards, increasing equipment and management requirements.
• Time-based logins: Typically involve one-time codes that users must enter, making the experience less seamless and potentially requiring a token or authenticator app.

• Additional running costs: $800
• Less depreciation: $300

• The $100 reduction in fixed production overhead absorbed is only an accounting reallocation. It does not represent an actual saving in total fixed overhead.

• A. Remove rows where Sales[Status] is Canceled

• E. Remove Sales[Canceled Date]

• B: Removing Sales_Date would remove information users need—the date portion.
• C: Changing Delivery_Time to Integer could alter its meaning or precision and is not necessarily safe.
• D: Splitting the date/time column creates additional columns rather than simply removing unnecessary data.

• A. IDS attack signatures: An IDS primarily detects suspicious network activity; it is not the best tool for scanning uploaded files.
• C. Load balancer: Improves availability and distributes traffic but does not inspect files for malware.
• D. WAF: Protects web applications against attacks such as SQL injection and command injection. It may inspect HTTP requests, but malware scanning of uploaded PDFs is the key requirement here.

• MFA adds an additional authentication factor, such as a phone notification or verification code.
• It helps prevent unauthorized sign-ins, even if a password is compromised.
• It does not encrypt, store, or protect credentials used by deployment processes.

• Custom domains are supported.
• It provides dedicated compute instances.
• It offers enough storage for the applications.
• It supports multiple instances with load balancing between them.
• It is less expensive than higher tiers such as Premium.

• Free and Shared use shared compute and have limited storage, so they cannot meet the dedicated-instance requirement.
• Basic provides dedicated compute and custom domains, but the question’s requirement for the broader multi-instance/load-balancing capability is intended to point to Standard.

• Recovery Services vault — stores Site Recovery configuration and recovery metadata.
• Hyper-V site — represents the on-premises Hyper-V environment.
• Azure virtual network — the target network where the replicated VM will run after failover. Since Azure VMs already use the same virtual network, that VNet can be selected as the target.
• Storage account or managed-disk target, depending on the ASR configuration and portal version.
• Provider/agent on the Hyper-V server — enables replication from Hyper-V to Azure.

• Input validation: Prevents malicious or malformed input within an application; it does not authenticate a software package.
• Secure cookies: Protect web-session cookies; they do not protect downloadable software.
• Fuzzing: Tests software by supplying unexpected input to find vulnerabilities; it does not verify software integrity.

• Power BI dataset — Reuses the existing tables, relationships, and measures. You mainly create new visualizations.
• SharePoint folder — Connects to the source files, but you would need to rebuild the model and measures.
• Power BI dataflows — Primarily provide reusable data preparation; they do not automatically provide the existing report’s measures and model.
• Excel workbook — Requires reconnecting to and modeling the source data again.

• Azure Cosmos DB is a globally distributed NoSQL database service. It stores and retrieves application data, but it does not provide the complete environment for building, testing, and deploying predictive analytics models.
• Azure Machine Learning is the appropriate service for this requirement. It supports creating experiments, training and testing models, and deploying them for predictions.
• Azure Machine Learning Studio provides the browser-based interface for these tasks.

• Annual interest payments net of tax relief (A): future cash outflows for the issuer.
• Redemption value (B): the final cash outflow when the bond is redeemed.
• Market value now (C): the cash proceeds received now, acting as the initial cash flow in the IRR calculation.

• Attack simulator — Used to run phishing and other attack simulations for user awareness training.
• Hunting — Used to proactively query security data and investigate potential threats.
• Incidents — Used to investigate and manage related alerts and active security events.

DAX 
Sales % of Total = 
DIVIDE( 
    [Total Sales], 
    CALCULATE( 
        [Total Sales], 
        ALLSELECTED(Products) 
    ) 
)

DAX 
Total Sales = 
SUM(Sales[SalesAmount])

Why ALLSELECTED is required

• The numerator, [Total Sales], is evaluated for the current product.
• ALLSELECTED(Products) removes the current product’s visual filter when calculating the denominator.
• It preserves filters applied at the report, page, or slicer level.

Why not ALL(Products)?

DAX 
CALCULATE([Total Sales], ALL(Products))

• The audience and stakeholders
• The complexity and type of requirements
• The communication method and level of detail needed
• Whether to use diagrams, models, documents, demonstrations, or slides

• B: Authority to host the presentation is not the key preparation activity.
• C: Stakeholder sign-off may occur later; presenting requirements does not always require formal approval beforehand.
• D: A scribe may be useful in a meeting, but hiring one is not a core preparation requirement for presenting.

• A: Concerns task scheduling and avoiding missed runs, not directly sizing the warehouse.
• B: The amount of data in a stream alone does not reliably determine compute needs; the SQL processing is what matters.
• D: A multi-cluster warehouse addresses concurrency, not the compute size needed for one task execution.

• MTTC: Time required to contain or limit the incident’s impact — best match.
• MTTR: Time required to remediate or recover from the incident; this may include eradication, restoration, and cleanup, which goes beyond merely stopping spread.
• MTTD: How long it takes to discover the incident.
• MTBF: Average time between failures, generally a reliability metric.

Correct reasoning

• Create storage5 as a General-purpose v2 (StorageV2) account.
• Configure Blob object replication from storage5 to an existing compatible storage account.
• The destination must support object replication—typically another StorageV2 or premium block blob account.
• Blob versioning must be enabled on both accounts.
• Blob change feed must be enabled on the source account.
• The accounts must meet Azure’s object-replication requirements, including being in supported regions and having compatible configuration.

• Vulnerability scanner: Identifies technical weaknesses in systems, applications, or devices.
• Penetration test: Simulates attacks to determine whether vulnerabilities can be exploited.
• SCAP (Security Content Automation Protocol): Uses standardized formats and protocols for automated vulnerability, configuration, and compliance checks.
• Illumination tool: Maps and analyzes broader supply-chain exposure and third-party risk.

• A — Securing information assets: This is the responsibility of management and operational/security teams.
• B — Validating protection: Correct. The auditor checks whether controls—such as access restrictions, encryption, retention, and handling procedures—match the asset’s classification.
• C — Ensuring alignment with regulations: Management and legal/compliance functions typically establish classification requirements; the auditor may assess compliance but does not primarily define alignment.
• D — Defining classification levels: This is a management responsibility based on business needs, risk, and regulatory obligations.

• The vulnerability scan identifies a vulnerability.
• The administrator verifies that the vulnerability is not present.
• Therefore, the scan produced a false positive.

• True positive: A vulnerability is reported and genuinely exists.
• False negative: A vulnerability exists, but the scan fails to detect it.
• True negative: No vulnerability exists, and the scan correctly reports no issue.

• Where to find the TiMOS runtime image
• Which configuration file to load
• The IP address and related settings for the CPM management Ethernet port

• A: User authorization is configured in the router’s security configuration, not primarily in the BOF.
• C: Hardware initialization is performed by the boot process and system software.
• D: The system date and time are configured separately, often through NTP or CLI settings.

• Accept: Acknowledge the risk and take no additional action.
• Transfer: Shift the risk or its financial impact to another party, such as through insurance or outsourcing.
• Mitigate: Reduce the likelihood or impact of the risk, such as by implementing security controls.
• Avoid: Eliminate the activity or exposure that creates the risk.

• UPS battery-backed outlets: Connect only essential devices needed during an outage:

• Surge-protector-only outlets: Connect nonessential devices, especially the printer. Printing does not need to continue while you are saving work and shutting down.
• UPS power source: Plug the UPS directly into a wall outlet.
• Surge protector power source: Plug it directly into a wall outlet as well. Do not normally plug a surge protector into the UPS, because that creates a daisy chain and can overload the UPS.

• Required response and resolution times
• Availability or uptime targets
• Performance standards
• Support obligations
• Remedies or penalties for failing to meet the terms

• SOW (Statement of Work): Defines the project’s scope, tasks, deliverables, and schedule.
• MOA (Memorandum of Agreement): Describes agreed responsibilities between parties, often for a specific activity.
• MOU (Memorandum of Understanding): Records a mutual understanding or intention, usually less formal than a contract.

• Reconnaissance: Gathering information about the target.
• Weaponization: Creating or combining a malicious payload with a delivery method.
• Delivery: Sending the payload, such as through phishing.
• Exploitation: Triggering a vulnerability or weakness to gain execution or access.

• Due diligence: Investigating and evaluating a third party before entering into or continuing a business relationship.
• Attestation: An independent party provides assurance about an organization’s claims or controls. A SOC 2 examination is an example of an attestation engagement, but the analyst requesting and reviewing the report is performing due diligence.
• Internal audit: Reviews the organization’s own internal controls.
• Penetration testing: Actively tests systems for exploitable vulnerabilities.