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Managing Finance in a Digital World Questions 61–65 (page: 14)

Updated On: 10-Feb-2026

Which of the following is an example of operational information?

  1. Payroll details
  2. Inventory values
  3. Sales analysis
  4. Productivity measures

Answer(s): A



Which of the following is a disadvantage of using the internet, (E-marketing), to sell products?

  1. Set-up and maintenance costs
  2. Enables close customer relationships
  3. The organisational size is irrelevant
  4. It provides sophisticated segmentation opportunities

Answer(s): A



AB Company is considering a recruitment campaign to provide extra senior marketing staff for a new product launch. AB produces specialist industrial cleaning products and has a well developed marketing function. Which of the following will be an effective alternative to a recruitment campaign?

  1. Promotion of existing staff in the department
  2. Secondment of staff from other departments
  3. Use of agency staff
  4. Job rotation within the organisation

Answer(s): A



You work for a pharmaceutical company and during any one year cames out a range of different activities and projects. Which of the following sets of activities can be said to be connecting influence to impact?

  1. Recommending that a low cost local supplier should be used
  2. Analysing data re supplier locations and costs
  3. Analysing the supply chain of a range of vaccines currently produced
  4. Conducting market research on different suppliers and costs

Answer(s): A



Which of the following is the term used to describe the degree to which a task in an organisation is divided into a number of separate activities?

  1. Span of control
  2. Centralisation
  3. Work specialisation
  4. Formalisation

Answer(s): C



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