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Managing Finance in a Digital World Questions 71–75 (page: 16)

Updated On: 10-Feb-2026

Barry has heard that the government is planning to tighten environmental regulations. He doesn't like the sound of this, as even though some businesses won't be affected that much, he will have to end up paying a lot

more to run his business.

Which of the following options would be most effective in preventing the government from imposing such regulation?

Select ALL that apply.

  1. Try and set up meetings with high-ranking members of the government to persuade them to not impose the new regulation.
  2. Make a large donation to the party in power in the hope that they'll abandon their plans to impose new regulation.
  3. Make a large donation to the the main opposition party in the hope they'll put pressure on the governing party to not impose the new regulation.
  4. Tell a member of the governing party that he has some unscrupulous information about the party that he'll leak to the press if they go ahead with their plans to impose new regulation.

Answer(s): A,B



G Company has recently undergone a series of redundancies meaning that, in the near future, opportunities for promotion of remaining staff are likely to be limited. If the company
wishes to keep staff motivated, which of the following techniques should NOT be used?

  1. Job enrichment
  2. Job rotation
  3. Job standardisation
  4. Job enlargement

Answer(s): C



Which of the following is NOT a form of viral marketing?

  1. Email
  2. Text message
  3. Television advertisement
  4. Video clips (including those taken on mobile phones)

Answer(s): C



Which type of organisation is owned by its customers, strictly speaking is a not-for-profit organisation and is in the private sector?

  1. Sole trader
  2. Partnership
  3. Charity
  4. Mutual organisation

Answer(s): D



Which THREE of the following features are likely to indicate that an organisation is following the marketing concept as a business philosophy?

  1. Market research
  2. Marketing as a management process
  3. Customer satisfaction surveys
  4. Competitive pricing policies
  5. Production cost controls and regular process reviews
  6. Imaginative promotional campaigns

Answer(s): A,B,C



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