QUESTION: 13

Who is responsible for the strategic leadership of the finance team?

Chief Executive Officer
Management Accountant
Chief Finance Officer
Financial Accountant

Answer(s): C

The directors of JES are keen to ensure that expenditure on marketing campaigns is generating additional sales for the company Which of the following KPIs would be appropriate for the directors of JES?

Conversion rate across mediums
Return on marketing spend
Cost per lead generated.
Customer retention rates

Answer(s): A

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QUESTION: 15

Offshoring may be successful when which of the following applies?

There are fewer cultural differences
There are low transaction volumes
There are high task complexities
There are high cost transactions

Answer(s): A

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QUESTION: 16

A company is expanding its baby clothing product range to include all items for infants, for example feeding and bathing equipment. As this is a new venture for the company, the Board of Directors has agreed that market research is a necessary exercise, but it is undecided as to which is the most efficient and effective method. Which of the following methods of research would be most appropriate?

Questionnaires
Focus groups
Experimentation
Interviews

Answer(s): B

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QUESTION: 13

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QUESTION: 16