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Digital Marketing Institute PDDM Exam
Professional Diploma in Digital Marketing (Page 2 )

Updated On: 18-Jan-2026
Page 2 of 41
PDF with 199 Questions

Consider the webpage link: http://www.vidalsassoon.com
What kind of link format is this known as? Choose one of the following:

  1. URL link
  2. Topic link
  3. Uninformative link
  4. Keyword link

Answer(s): A



You are just finalizing your new website and you have heard that there are special tags that help indicate explanatory text for certain visual aspects of page content. Which tags help with this? Choose one of the following:

  1. Alt Tags
  2. Meta Tags
  3. Title Tags
  4. Description Tags

Answer(s): A



Google decides the ranking for your website based predominantly on which one of the following?

  1. Number and quality of websites that link to your website
  2. Quality of keywords that feature on each page
  3. Quality of the copy in ad campaigns
  4. Number of visitors to your website

Answer(s): A



What do internal links within your website assist with? Choose one of the following:

  1. Navigation and search spiders
  2. Navigation and display
  3. Layout and search spiders
  4. Navigation and content

Answer(s): A



You wish to have your product name display as the primary search link in organic search results. Which meta tag will help you achieve this? Choose one of the following:

  1. Title
  2. Description
  3. Keyword
  4. Refresh

Answer(s): A



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