Digital Marketing Institute PDDM Exam
Professional Diploma in Digital Marketing (Page 3 )

Updated On: 18-Jan-2026

You are about to perform some research about what your target audience searches for on the Internet. Which tool would you use? Choose one of the following:
Exhibit:

  1. Google AdWords Keyword Planner
  2. Google Alerts
  3. Google Analytics
  4. Google Ad Planner

Answer(s): A



What is illustrated by the graph shown?


Choose one of the following:

  1. Long tail keywords
  2. High ranking keywords
  3. High volume keywords
  4. Search volumes over time

Answer(s): A



Web spiders carry out a key function within search. What is it? Choose one of the following:

  1. Indexing the site
  2. Ranking the site
  3. Parsing the site
  4. Translating the site

Answer(s): A



You are carrying out offsite optimization on your website. Which one of the following would be part of the exercise? Choose one of the following:

  1. Inbound links
  2. Directory registration
  3. Domain name registration
  4. Canonicalization

Answer(s): A



What does a search reveal about the person searching? Choose one of the following:

  1. Location and intention
  2. Geography and age
  3. Sentiment and buying power
  4. Intention and age

Answer(s): A



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