Digital Marketing Institute PDDM Exam
Professional Diploma in Digital Marketing (Page 4 )

Updated On: 18-Jan-2026

The percentage of times a phrase appears on a webpage relative to the number of words on the page has a special term to describe it. What is the term? Choose one of the following:

  1. Keyword density
  2. Keyword rotation
  3. Keyword percentage
  4. Keyword value

Answer(s): A



What is displayed in the Google AdWords screen below? Choose one of the following:
Exhibit:

  1. Keyword Research Report
  2. Campaign Report
  3. Traffic Source Report
  4. SEO Report

Answer(s): A



What is happening in the Google AdWords screen shown below?

Choose one of the following:

  1. Keyword Estimation
  2. Campaign Estimation
  3. Traffic Research
  4. Link Analysis

Answer(s): A



What do Keyword Research Tools provide information about? Choose one of the following:

  1. Search queries
  2. Social sharing
  3. Website traffic
  4. Conversions

Answer(s): A



The process of refining your website so that it will be indexed and ranked by search engines is known as __________ _________ _________ . Complete the sentence by filling in the blank. Choose one of the following:
Exhibit:

  1. Search Engine Optimization
  2. Indexing and Ranking
  3. Search Engine Marketing
  4. Social Media Marketing

Answer(s): A



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