Digital Marketing Institute PDDM Exam
Professional Diploma in Digital Marketing (Page 7 )

Updated On: 12-Jan-2026

Which series below reflects the Google AdWords account hierarchy? Choose one of the following:

  1. Account ­ Campaign ­ Ad Group ­ Ad
  2. Account ­ Ad Group ­ Campaign ­ Ad
  3. Ad Group ­ Campaign ­ Ad ­ Account
  4. Account ­ Ad Group ­ Ad ­ Campaign

Answer(s): A



You understand there is a valuable metric which measures the effectiveness of campaigns you run in relation to sales of different products. What is this called? Choose one of the following:

  1. Conversion rate
  2. Acquisition rate
  3. Conversion ratio
  4. Acquisition ratio

Answer(s): A



Which one of the following is a factor that does NOT impact the Quality Score within Google AdWords? Choose one from the following:

  1. Bid
  2. Relevance of ad
  3. Quality of landing page
  4. Geographic performance

Answer(s): A



What does the formula shown below calculate? Choose one of the following:
Exhibit:

  1. Click Through Rate
  2. Acquisition Quotient
  3. Cost Per Mille
  4. Unique User Rate

Answer(s): A



Where will you first click in the Google AdWords screen shown in order to begin adjusting the time of day targeting for your campaign?

  1. The answer is Exhibit B.

Answer(s): A



Viewing page 7 of 41
Viewing questions 31 - 35 out of 199 questions



Post your Comments and Discuss Digital Marketing Institute PDDM exam prep with other Community members:

Join the PDDM Discussion