Digital Marketing Institute PDDM Exam
Professional Diploma in Digital Marketing (Page 6 )

Updated On: 12-Jan-2026

Implementing Search Engine Optimization (SEO) involves two key aspects. What are they? Choose one of the following:

  1. Onsite and offsite
  2. Onsite and micro site
  3. Offsite and directory
  4. Onsite and directory

Answer(s): A



You are reviewing your ad within a newly created Ad Group. Which Adwords metric determines the auction rank and the order of your ad on the page relative to other advertisers? Choose one of the following:

Exhibit:

  1. CTR
  2. CPC
  3. Avg. Pos
  4. Impr.

Answer(s): A



Which tab will you first click on within the Google AdWords screen shown below in order to access your Ad Groups?


  1. The answer is Exhibit B.

Answer(s): A



Deciding how much to pay within an ad campaign is part of the ____ strategy. Choose one of the following to complete the sentence:

  1. Bidding
  2. Keyword
  3. AdWords
  4. Payment

Answer(s): A



What activity is illustrated in the Google screen shown below? Choose one of the following:
Exhibit:

  1. Trends analysis
  2. Traffic estimation
  3. Keyword tagging
  4. Bid setting

Answer(s): A



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