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Free Google Adword Display Advertising Advanced Exam Braindumps (page: 11)

Page 10 of 56
PDF with 221 Questions

Which of the following are the best practices for video content on YouTube?

  1. Keep your videos to at least 10 minutes.
  2. Create videos that teach and engage the YouTube community on your services.
  3. Update your content on regular basis.
  4. Create videos that feature original content.

Answer(s): B,C,D



You are a consultant for the HKQ Company. They have hired you to help them create videos for YouTube. You advise them that one strategy they should consider is to use a promoted video for YouTube.
Which one of the following is the best description of a promoted video?

  1. A promoted video is a paid video placement on YouTube.
  2. A promoted video is a video that YouTube will promote to its users.
  3. Users on YouTube will vote on a promoted video by choosing "like" or "dislike" buttons.
  4. The promoted videos are an advertising solution that allows YouTube users, partners, and advertisers to promote their video content across YouTube and the Google Content Network.

Answer(s): D



Amy is managing a Google AdWords campaign for her business. After three months of using Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?

  1. Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.
  2. Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.
  3. Amy should increase her advertising budget.
  4. Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.

Answer(s): A



Todd is interested in creating text ads for the Google Content Network though his business partner thinks he should use image ads. There are several reasons why Todd should use a text ad in the Google Content Network.
Which of the following is NOT a valid reason why Todd should use a text ad in the Google Content Network?

  1. Text ads are better than image ads to draw the users' attention.
  2. Todd can use text ads to address Google Content Network members that don't accept image ads.
  3. Text ads are the most versatile ad format with the widest reach across the web.
  4. Todd can realize a lower cost per acquisition with text ads than with displays ads.

Answer(s): A






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