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Free Google Adword Display Advertising Advanced Exam Braindumps (page: 13)

Page 12 of 56
PDF with 221 Questions

Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?

  1. Video placement ad
  2. Click-to-play video ad
  3. In-stream video ad
  4. Overlay video ad

Answer(s): B



Nancy would like to create a display ad for the Google Content Network, but she doesn't have image-editing software.
Which of the following is the recommended for Nancy to create a display ad for the Google Content Network?

  1. Hire a designer to create the display ad.
  2. Use the Display Ad Builder.
  3. Use the Adobe Ad Builder.
  4. Use a text ad.

Answer(s): B



Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?

  1. The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
  2. The higher a keyword's Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.
  3. The higher a keyword's Quality Score, the lower the price you pay for each.
  4. The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.

Answer(s): A



Jen has created a YouTube advertisement for her company and she is now interested in reviewing her ad's performance over the past three weeks. She wants to examine a YouTube metric that will tell her how many times her promoted video ad has been played since it went live on YouTube.
What metric will Jen want to create a report for?

  1. Clickthrough rate
  2. Clicks
  3. Play rate
  4. Conversions

Answer(s): C






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