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Free Google Adword Display Advertising Advanced Exam Braindumps (page: 12)

Page 11 of 56
PDF with 221 Questions

Lila has created a display campaign to help support her consulting business. The ad has been running for six months. Her goal of the campaign is to get people to sign up for her newsletter. If Lila has a desire to get more conversions at a lower cost, which Google AdWords tool should she use?

  1. My Change History tool
  2. Conversion optimizer
  3. Display ad builder
  4. Keyword tools

Answer(s): B



Hal is considering a YouTube masthead for an ad campaign. There are several requirements on size and sound limits for YouTube masthead advertisements, such as the 50KB load size and the
1MB load for animation and autoplay.
What is the maximum size for videos (.flv) file size for when a user clicks the masthead to see the video ad?

  1. 10MB
  2. 1MB
  3. 100MB
  4. 50MB

Answer(s): A



Tom is reviewing his YouTube ad performance through the Google AdWords reporting feature. He would like to review the number of users who clicked his ad and converted to a sale on his Website.
What requirement must Tom have satisfied to see the conversion reporting feature for YouTube ads?

  1. He must have added the Google AdWords Conversion Tracking code to his Website page.
  2. His YouTube ads must be placed through a YouTube reservations agent.
  3. His ads must be prepaid.
  4. He must have uploaded a promoted video on YouTube.

Answer(s): A



Bonnie has created a video that she would like to include in the Google Content Network as part of her online marketing. She has chosen the click-to-play with the cost-per-click pricing model.
Which one of the following statements best describes when Bonnie will be charged for someone clicking on her advertisement?

  1. Every time Bonnie's video is played, paused, or stopped with the in-ad player she won't be charged for each click, just one click per user on the advertisement video.
  2. Every time Bonnie's video appears (the opening image) she will be charged.
  3. Every time Bonnie's video is played she'll be charged for the click.
  4. Every click that leads a user to Bonnie's Website results in a charge to Bonnie's account.

Answer(s): D






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