QUESTION: 53

You are managing the Google AdWords account for your company. Your manager, John, has asked you to email him a report with several statistics and performance updates about the Google
AdWords account. What's the best approach for completing this assignment?

Create a report through Google Analytics' Report Center and have it emailed to you and John on a regular basis.
Create a report through Google AdWords' Report Center and have it emailed to you and John on a regular basis.
Create a report through Google AdWords' Report Center, download the report, and then email it to John.
Create a report through Google AdWords' Notification Center, download the report, and then email it to John.

Answer(s): B

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QUESTION: 54

How many times a day, can you change your daily budget for a Google AdWords campaign?

Ten
Thirty
As many times as you'd like to.
One

Answer(s): A

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QUESTION: 55

Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google
AdWords?

Puppies
Cars
Cigars
Political ads

Answer(s): C

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QUESTION: 56

Fred is helping a client to create ads for Google AdWords. Fred stresses to the client that they should not only identify keywords for the client's search, but also use the keyword in the Google
AdWords display text. Why is this a good thing to do for Google AdWords?

By using the keyword in the ad text Google will give the ad a higher ranking, when a user searches for that exact keyword.
By using the keyword in the ad text Google will cause the ad to move to the top of the search list, when a user searches for that exact keyword.
By using the keyword in the ad text Google will cause the keyword to appear in bold in the ad, when a user searches for that exact keyword.
By using the keyword in the ad text Google will lower the CPC per ad, when a user searches for that exact keyword.

Answer(s): C

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QUESTION: 53

QUESTION: 54

QUESTION: 55

QUESTION: 56