QUESTION: 57

You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?

Google AdWords will divide the Ad Rank of the average bid of all ads competing you’re your keywords by your Quality Score, then round off to the nearest cent.
Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.
Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.

Answer(s): B

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QUESTION: 58

You are serving as a consultant for a golf course in your city. The owners of the course are concerned about the clickthrough rate of their Google sponsored link ad. You tell the clients that their ad is actually performing well based on the clickthrough rate. Which of the following statements, according to Google, is an indicator that an ad group is performing very well?

A CTR over one percent on Google is very good.
A CTR over two percent on Google is very good.
A CTR over ten percent on Google is very good.
A CTR over fifty percent on Google is very good.

Answer(s): A

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QUESTION: 59

When a Google AdWords user targets a language for his business, there are three choices as part of the targeting. Which of the following is NOT a language targeting choice in Google AdWords?

Single language
Domain origination
Multiple languages
Combine with location targeting

Answer(s): B

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QUESTION: 60

All Google AdWords are reviewed for the content and compliance with Google policy. If an advertiser creates an advertisement that is deemed to be adult in nature, which one of the following statements would not apply to the advertiser?

Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.
Google does not accept adult ads.
Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.
Non-family and adult ads won't appear on some sites and products in the Google Network that choose to accept only family safe ads.

Answer(s): B

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Free Google Adword Search Advertising Advanced Exam Braindumps (page: 15)

QUESTION: 57

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QUESTION: 59

QUESTION: 60