QUESTION: 33

Which step is necessary to add a custom column to a lead report?

Select the Smart List(s)
Drag over Opportunity Columns
Select Export Rows
Activate Custom Columns in Admin

Answer(s): A

Reference:

https://docs.marketo.com/display/public/DOCS/Add+Custom+Columns+to+a+Person+Report

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QUESTION: 34

How is Marketo different from an email service provider (ESP)?

Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.
Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.
Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.

Answer(s): D

Reference:

https://blog.marketo.com/2012/11/what-is-the-difference-between-email-marketing-and- marketing-automation.html

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A marketer has created a Smart Campaign with the Flow displayed in the screenshot:

Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?

The attribute `Topics of Interest' will be updated. `Region' & `Profile Type' won't get an update.
All attributes will be updated.
The attribute `Region' will be updated. `Profile Type' & `Topics of Interest' won't get an update.
The attribute `Profile Type' will be updated. `Region' & `Topics of Interest' won't get an update.

Answer(s): D

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QUESTION: 36

A marketing director is asked to email leads to invite them to a company event.
Which Program Channel Type should be used to register leads and host the event onsite?

Tradeshow Channel
Email Blast
Roadshow Channel
Webinar Channel

Answer(s): D

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QUESTION: 33

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QUESTION: 34

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QUESTION: 35

QUESTION: 36