Free MCE Exam Braindumps (page: 8)

Page 8 of 19

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.
What should be added as a flow step in a Smart Campaign to accomplish this?

  1. Add to SFDC Campaign
  2. Add to Engagement Program
  3. Add to Nurture Stream
  4. Add to Trash

Answer(s): A



A lead's score changes to 100, and the marketing manager wants two actions to occur immediately:
Send an email to the lead owner
Create an Interesting Moment
What should be done to ensure this?

  1. Set up a Smart Campaign with a `Score is Changed' trigger in the Smart List, and `Send Alert' and `Interesting Moment' Steps in the Flow
  2. Set up a Smart Campaign with a `Score was Changed' filter in the Smart List, and `Send Alert' and `Interesting Moment' Steps in the Flow
  3. Set up a Smart Campaign with a `Score is Changed' trigger in the Smart List, and `Send Email' and `Interesting Moment' Steps in the Flow
  4. Set up a Smart Campaign with a `Score was Changed' filter in the Smart List, and `Send Email' and `Interesting Moment' Steps in the Flow

Answer(s): C


Reference:

https://docs.marketo.com/display/public/DOCS/Send+Alert



In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)

  1. When setting the stream cadence in an engagement program stream that contains email assets and nested programs
  2. When sending a newsletter email with an email program
  3. When sending an invitation email with a batch smart campaign in an event program
  4. When setting the stream cadence in an engagement program stream that contains only email assets
  5. When sending a confirmation email with a trigger smart campaign in a default program

Answer(s): A,C


Reference:

https://nation.marketo.com/t5/Certification-Study-Group/Choosing-Program-Types-for-Email-and- Nurturing-Initiatives/gpm-p/241728



The marketing manager wants to compare year-over-year lead generation.
Which report type delivers this information?

  1. Program Performance Report
  2. Revenue Explorer Report
  3. Lead Performance Report
  4. Leads by Revenue Stage

Answer(s): C


Reference:

https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics- Reporting/ba-p/242879?ru=36499&sr=stream



Page 8 of 19



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Rajesh commented on September 01, 2024
I am rajesh
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