QUESTION: 122 Exam Topic: Configure third-party connections Testlet 2

DRAG DROP (Drag and Drop is not supported)
You are adding controls to the customer service application to display data from Microsoft Dynamics 365 Customer Insights. You completed the required connections and configurations between Dynamics 365 Customer Insights and the customer service application. This will allow the Customer Card Add-in to correctly display Dynamics 365 Customer Insights data.

You need to display several different data elements on the contact form.

Which type of control should you use to display each data item? To answer, drag the appropriate control types to the correct data items. Each control type may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.
Select and Place:

See Explanation section for answer.

Answer(s): A

Explanation:

Box 1: Customer details control
Booking residence type

Customer details control shows all fields from the profile available in the unified customer profile.

Case study:
Data Sources. Bookings

This data source consists of two Parquet files that are uploaded to a secure file transport protocol (SFTP) site at noon (12 PM) and midnight (12 AM) every day.

1. Customers.parquet - customer id (primary key), name, customer physical address, city, state, postal code, phone number, residence type (“house”, “apartment”, etc.), email address.

Box 2: Intelligence control
Intelligence control requires data generated using predictions or custom models.

Box 3: Measure control
Average satisfaction Score

Measure control requires configured customer attribute measures.

Note: Data Sources. Survey Responses

This data source consists of two JSON files that are programmatically uploaded to a Microsoft SharePoint folder container at 6 PM every Friday.

1. Respondents.json - customer id (primary key), name, phone number, email address
2. Responses.json - response id (primary key), customer id. satisfaction score (1-5), comments, response date

Note: The satisfaction survey asks for a single satisfaction score on a scale of 1 to 5. with 1 meaning extremely dissatisfied and 5 meaning extremely satisfied. Respondents may optionally include comments.

Box 4: Timeline control
Timeline control requires configured activities.

The timeline helps app users see all activity history. The timeline control is used to capture activities like notes, appointments, emails, phone calls, and tasks to ensure that all interactions with the related table are tracked and visible over time. Use the timeline to quickly catch up on all of the latest activity details.

Box 5: Enrichment control
Enrichment control requires active enrichments applied to customer profiles. The card add-in supports these enrichments: Brands provided by Microsoft, Interests provided by Microsoft, and Office engagement data provided by Microsoft.

Reference:

https://learn.microsoft.com/en-us/dynamics365/customer-insights/customer-card-add-in
https://learn.microsoft.com/en-us/power-apps/maker/model-driven-apps/set-up-timeline-control

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QUESTION: 120 Exam Topic: Configure third-party connections Testlet 1

View Related Case Study

You need to fix the problem with exports to Dynamics 365 Sales.

What should you do?

Verify the segment for export does not contain more than 100,000 members.
Verify the schedule run setting for the export is set to “on.”
Add the Dynamics 365 Sales Contact entity to the profile unification process.
Add a field for loyalty system email address in Dynamics 365 Sales.

Answer(s): A

Explanation:

A segment export to Dynamics 365 Sales has been configured, but the sales team reports the associated marketing lists has zero members.

Known limitations
Exports to Dynamics 365 Sales is limited to 100,000 contacts per segment, which can take up to 3 hours to complete.

Reference:

https://learn.microsoft.com/en-us/dynamics365/customer-insights/export-dynamics365-sales

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QUESTION: 121 Exam Topic: Configure third-party connections Testlet 1

View Related Case Study

The marketing team wants to invite cycling club customers to a new product launch webinar.

You need to ensure all necessary data is available to create a segment to target the appropriate customers.

What should you do?

Enable data profiling for the attributes of the ClubMember entity.
Create a new Azure Data Lake data source and add the SurveyResponse entity.
Edit the existing Azure Data Lake data source and add the SurveyResponse entity.
Edit the existing Azure Data Lake data source and add specific SurveyResponse attributes.

Answer(s): C

Explanation:

We need the emailaddress and score the attributes of the SurveyResponse entity, but not the svid and responsedate attributes. However, we need to add the SurveyResponse entity, we cannot just add the attributes (not D).

Edit a Dataverse managed lake data source
You only edit the entity selection after creating the data source. For example, if additional entities were added to Dataverse and you want to import them too.

1. Go to Data > Data sources.

2. Next to the data source you'd like to update, select Edit.

3. Select additional entities from the available list of entities.

4. Click Save to apply your changes and return to the Data sources page.

Scenario: The marketing team wants to start hosting invitation-only webinars to promote upcoming product launches, invitations for these webinars should be restricted to customers who have responded favorably to a customer satisfaction survey.

Data Sources. ADVCUSTOMERS Common Data Model Folder

AdventureWorks uses Microsoft Azure Data Factory pipelines to export demographic data from its customer loyalty, ecommerce and cycling club membership management systems to a Common Data Model (CDM) folder named ADVCUSTOMERS that is stored in a Microsoft Azure Data Lake Gen 2 container named ADVDEMO9345 in the West USA region.

The following list describes the entities in this CDM folder:
* SurveyResponse - contains customer satisfaction scores on a scale from 1-10 (1 being extremely dissatisfied and 10 being extremely satisfied).
it includes the following attributes: svid (primary key), emailaddress, responsedate, score.

* Etc.

Reference:

https://learn.microsoft.com/en-us/dynamics365/customer-insights/connect-dataverse-managed-lake

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QUESTION: 104 Exam Topic: Configure measures and segments Questions

You are a Customer Data Platform Specialist. You are creating a new measure for business accounts (B2B) in audience insights. One of the requirements for the new business-level measure is to add a dimension of the city for each business account.
What is needed to ensure that this measure is created as a business-level measure instead of a customer-level measure?

Use the default "CustomerID" dimension when creating the measure.
Use the default "AccountID" dimension when creating the measure.
Remove the default "AccountID" dimension when creating the measure.
Remove the default "CustomerID" dimension when creating the measure.

Answer(s): D

Reference:

https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2b

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QUESTION: 122 Exam Topic: Configure third-party connections Testlet 2

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QUESTION: 120 Exam Topic: Configure third-party connections Testlet 1

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QUESTION: 121 Exam Topic: Configure third-party connections Testlet 1

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QUESTION: 104 Exam Topic: Configure measures and segments Questions

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