Free MKT-101 Exam Braindumps (page: 13)

Page 12 of 39

Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meet accessibility standards?

  1. Minimize whitespace
  2. Build image-based emails.
  3. Use contrasting colors

Answer(s): C



A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization option should be used?

  1. Based on Recipient test Data Extension
  2. Based on Subscriber Preview List or Data Extension
  3. Based on Preview

Answer(s): A



Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

  1. Einstein Messaging Insight
  2. Einstein Engagement Scoring
  3. Einstein Engagement Frequency

Answer(s): C



Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?

  1. Reference Content Block
  2. Dynamic Content Block
  3. Einstein Content Selection

Answer(s): C






Post your Comments and Discuss Salesforce MKT-101 exam with other Community members:

MKT-101 Discussions & Posts