QUESTION: 9

While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Pardot administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

Offer more conversion points for visitors such as Pardot forms and landing pages.
Refine scoring and grading models to only give the Sales team the most qualified leads.
Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
Create lead nurturing programs to help the Sales team nurture leads until their deals close.

Answer(s): B

Reveal Solution Next Question

QUESTION: 10

A pardot administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Pardot?

Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.

Answer(s): B

Reveal Solution Next Question

QUESTION: 11

LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?