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Pardot Consultant Questions 16–20 (page: 5)

LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program.
Which solution would you recommend?

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Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Pardot connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Pardot.
Lenox wishes to replicate this process within Pardot with the following requirements:
Prospects with a job title of ""CEO"" and Industry of ""Software"" are added to the Salesforce campaign.
Based on those requirements, which steps should LenoxSoft prioritize to replicate their process?

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent.LenoxSoft uses a custom field of ""Contract"" with a value of ""Renewed"" for prospects who have already renewed their product subscription or its ""blank"" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following:
* Adds/Removes prospects to the engagement studio based on renewal status
* Sends a series of emails to renew their subscription
* Gives sales continuous insights to prospect engagement. Based on the above criteria what would you recommend toLenoxSoft?

Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Pardot Administrator wants to enable person accounts and understand how this configuration affects the syncing from Pardot to Salesforce. Given default Pardot and Salesforce syncing behavior, which statement is correct when Person Account are enabled?