Free PCM Exam Braindumps
Professional Certified Marketer Questions 111–115 (page: 24)

Updated On: 9-Feb-2026

Which of the following activities is part of the place aspect of the marketing mix?

  1. Manufacturing the product from raw materials
  2. Changing product designs in response to customer feedback
  3. Undertaking market research to determine the target audience for the product
  4. Coordinating between suppliers of raw materials for production
  5. Introducing the product to the market at a discount to encourage consumers to try it

Answer(s): D



The place aspect of the marketing mix typically involves interactions between the marketer and _____________.

  1. customers
  2. regulatory bodies
  3. suppliers
  4. customers
  5. advertisers

Answer(s): C



The service quality dimension of assurance refers to:

  1. the ability to perform the service dependably and accurately.
  2. the willingness to help customers and provide prompt service.
  3. the caring, individualized attention provided to customers.
  4. the knowledge of and courtesy by employees and their ability to convey trust and confidence.
  5. the appearance of physical facilities, equipment, personnel, and communication materials.

Answer(s): D



When firms collude to set prices for products, it is referred to as _____________.

  1. price discrimination
  2. price fixing
  3. predatory pricing
  4. tying arrangements
  5. exclusive dealing

Answer(s): B



Ryan's Bikes, a motorcycle company, designs and builds custom bikes. The company customizes each vehicle according to the taste, specification and individual requirements of the customer. In this scenario, Ryan's is using a _____________ strategy.

  1. mass marketing targeting
  2. concentrated targeting
  3. micromarketing
  4. differentiated targeting
  5. undifferentiated targeting

Answer(s): C



Viewing page 24 of 65
Viewing questions 116 - 120 out of 316 questions


Post your Comments and Discuss AMA PCM exam prep with other Community members:

AI Tutor AI Tutor 👋 I’m here to help!