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Free PCM Exam Braindumps (page: 3)

Page 2 of 80
PDF with 316 Questions

Sophia, a market researcher at Contell Foods, is tasked with assessing the particular food tastes of the Hispanic population in the United States. Previously conducted surveys reveal that the company has failed to tap into the market for processed foods with respect to Hispanic Americans. As a part of Sophia's task, she is required to stay with 50 Hispanic American families and white American families over a period of 6 months and understand the difference in the food tastes, the cooking methods used, and the family culture prevalent in these families. Sophia is conducting _____________ research.

  1. content analysis
  2. focus group
  3. quantitative
  4. mixed
  5. ethnographic

Answer(s): E



In the typical communication process, the message originates from the _____________.

  1. receiver
  2. transmitter
  3. sender
  4. creator
  5. decoder

Answer(s): C



Which of the following is most likely to be considered a convenience product?

  1. A lamp
  2. A haircut
  3. Running shoes
  4. A can of soda
  5. Concert tickets purchased online

Answer(s): D



_____________ survey type has questions that are open ended and allow respondents to answer in

their own words.

  1. Structured
  2. In-depth
  3. Focus
  4. Unstructured
  5. Panel

Answer(s): D






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