AMA PCM Exam
Professional Certified Marketer (Page 3 )

Updated On: 7-Feb-2026

In the typical communication process, the message originates from the _____________.

  1. receiver
  2. transmitter
  3. sender
  4. creator
  5. decoder

Answer(s): C



Which of the following is most likely to be considered a convenience product?

  1. A lamp
  2. A haircut
  3. Running shoes
  4. A can of soda
  5. Concert tickets purchased online

Answer(s): D



_____________ survey type has questions that are open ended and allow respondents to answer in

their own words.

  1. Structured
  2. In-depth
  3. Focus
  4. Unstructured
  5. Panel

Answer(s): D



When conducting a SWOT analysis, opportunities and threats are likely to arise from:

  1. assets and financial performance.
  2. key personnel.
  3. changes in consumer preferences.
  4. the company's core competencies.
  5. the location of the company.

Answer(s): C



In the marketing communication process, the sender works with a creative department, either an in-house marketing department or an external agency, who receives the information and transforms it for use. Here, the creative department is the _____________.

  1. encoder
  2. decoder
  3. transmitter
  4. channel
  5. receiver

Answer(s): C



Viewing page 3 of 65
Viewing questions 11 - 15 out of 316 questions



Post your Comments and Discuss AMA PCM exam prep with other Community members:

Join the PCM Discussion