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Free PCM Exam Braindumps (page: 5)

Page 4 of 80
PDF with 316 Questions

The person who controls information or access, or both, to decision makers and influencers is known as the _____________

  1. buyer
  2. decider
  3. gatekeeper
  4. initiator
  5. user

Answer(s): C



Which of the following is the first step in planning and executing an advertising campaign?

  1. Creating advertisement
  2. Conveying the message
  3. Evaluating and selecting media
  4. Determine the budget
  5. Identifying the target audience

Answer(s): E



The level of difficulty a manufacturer experiences in getting retailers to purchase its products is determined by:

  1. the degree to which the channel is vertically integrated.
  2. the degree to which the channel is diagonally integrated.
  3. the degree to which the channel is horizontally integrated.
  4. the number of retailers located in a specific geographic region.
  5. the number of competitors in the market.

Answer(s): A



_____________ represent the collective conception of what communities find desirable, important and morally proper.

  1. Norms
  2. Values
  3. Morals
  4. Character traits
  5. Organizational cultures

Answer(s): B






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