AMA PCM Exam
Professional Certified Marketer (Page 6 )

Updated On: 7-Feb-2026

Calculate the market growth rate of a product in a year if it sold 120, 000 units in the first quarter of the year and 200, 000 units in the last quarter of the year.

  1. 12.14%
  2. 66.66%
  3. 72.42%
  4. 78.33%
  5. 89.91%

Answer(s): B



Jim was born after World War II in the year 1949 in the U.S. If most of his friends were born between 1957 and 1950, Jim and his friends would be considered part of _____________.

  1. cohorts
  2. Generation Xers.
  3. baby boomers
  4. Generation Yers
  5. Generation Zers

Answer(s): C



Which of the following is likely to lead to less conflict in a vertical marketing system?

  1. Increasing the number of channel members
  2. Increasing flexibility and informality within the system
  3. Requiring each member to act in its own interest
  4. Increasing the degree of formalization
  5. Implementing an independent marketing channel

Answer(s): D



Mars Corp., a New York-based soft drink manufacturer, decides to expand its operations to London and Delhi. However, the company decides to sell its existing soft drinks with the same packaging and flavors in these markets. In this scenario, the company is using a _____________ strategy.

  1. market penetration
  2. product development
  3. market development
  4. service development
  5. diversification

Answer(s): C



_____________ are pieces of information that have been collected prior to the start of the focal research project.

  1. Primary data
  2. Hypothetical data
  3. Tertiary data
  4. Focal data
  5. Secondary data

Answer(s): E



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