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AMA PCM Exam
Professional Certified Marketer (Page 7 )

Updated On: 7-Feb-2026
Page 7 of 65
PDF with 316 Questions

_____________ appeal aims to satisfy consumers' sensitive desires rather than their utilitarian needs.

  1. Emotional
  2. Ethical
  3. Informational
  4. Egoistic
  5. Logos

Answer(s): A



Mercosur, Association of Southeast Asian Nations, NAFTA, and European Union are examples of _____________.

  1. trade agreements
  2. embargoes
  3. tariffs
  4. quotas
  5. exchange controls

Answer(s): A



Which of the following is true of a conventional marketing channel?

  1. It is also known as a vertical marketing system.
  2. In this system, each member acts in the best interest of the other members.
  3. In this channel, one member has control over the others.
  4. In this system, each member strives to satisfy its own objectives.
  5. It includes contractual, administered, and corporate marketing systems.

Answer(s): D



Which of the following refers to bounce rate?

  1. The percentage of visitors who eventually buy a product from the site
  2. The number of visits made to a site by an individual
  3. The total requests for a page
  4. The number of unique visitors to a site
  5. The number of times a visitor leaves a site after viewing only one page

Answer(s): E



CL Corp. buys stationery supplies from Sharpe Inc. on a large scale and sells smaller quantities to several stationery stores around the country. In this scenario, CL Corp. is an example of a _____________.

  1. manufacturer
  2. retailer
  3. wholesaler
  4. promoter
  5. consumer

Answer(s): C



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Viewing questions 31 - 35 out of 316 questions



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