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A resource audit identifies the resources that are available to anOrganizationand seeks to start the process of identifying competencies. By assessing the results from a resource audit, a company can evaluate how well its resources have been utilised and the efficiency and effectiveness of theOrganization's systems.

The Ms model is used to help managers undertake a resource audit.

Which THREE categories will be included in a resource audit?

  1. Management
  2. Motor vehicles
  3. Make-up
  4. Money
  5. Market research

Answer(s): A,C,D



DRAG DROP (Drag and Drop is not supported)

BCD manufactures a well known breakfast cereal, the 'Weetyflake'. As a result of a steady slow down in the market growth of this product in its home country in the last five years, BCD is considering a number of possible strategic directions.

Select the label which best describes each of the strategic directions being considered by BCD.

  1. See Explanation section for answer.

Answer(s): A

Explanation:



Which of the following is a 'hard' factor according to McKinsey's '7-S' model?

  1. Staff
  2. Skills
  3. Strategy
  4. Success

Answer(s): C



F is an entrepreneur who runs a chain of health food shops in Country M. There are no other similar health food shops operating in Country M and the chain has rapidly grown over the last three years. F wishes to continue to grow his chain of shops but is aware that he lacks the funds to enable him to grow at the pace which the market is demanding. He is also concerned that continued rapid growth will result in him losing control over the strong brand reputation and identity that he has built up for the chain of shops.
Which of the following would be the most feasible strategy for F to adopt to continue to grow his business?

  1. Acquisition
  2. Joint venture
  3. Franchising
  4. Licensing

Answer(s): C






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