QUESTION: 49

Yolanda is designing an image ad for the Google Content Network. She wants the ad to look crisp and professional and a consultant has recommended that she use transparent PNG format images.
Why is this a good idea for image advertisers in the Google Content Network?

Transparent background images load faster in browsers.
Transparent background images allow the ad's background to fade through the image.
Transparent background images allow the ad's background to be more pleasing to view.
Transparent background images appear to float on the ad's background.

Answer(s): D

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QUESTION: 50

Some advertisers would like to target YouTube through Google AdWords. There are two tools available for these types of advertisers: the placement tool and what other tool?

Google Content Network analysis tool
Video targeting tool
Traffic estimator tool
Keyword tool

Answer(s): B

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QUESTION: 51

Andrew wants to create a reservation for his ad in YouTube. His manager wants to know, however, what is the minimum amount the reservation will cost.
Which one of the following represents the minimum media spend on a YouTube reservation will cost?

$25,000
$35,000
$50,000
$10,000

Answer(s): B

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QUESTION: 52

Your client is interested in the Google Content Network's ability to use an in-stream ad.
Which of the following is an example of an in-stream ad in the Google Content Network?

It's an ad that is displayed as part of the DoubleClick partnerships.
It's an ad that is displayed in the middle of a website in a rich-media content placeholder.
It's an ad that shows at the end of a video.
It's an ad that is fed into the Google Content Network of sites partners.

Answer(s): C

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QUESTION: 52

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