QUESTION: 117 Exam Topic: Configure measures and segments Questions

Your company uses Microsoft Dynamics 365 Customer Insights as the Customer Data Platform.

The marketing team needs to know the total amount the customer has spent. The order lines are linked to a profile as part of the point-of-sale data source and through their loyalty ID.

Which function should you select in order to create this insight when creating a measure?

In the configuration area, choose RANGE as the aggregation function.
In the configuration area, choose SUM as the aggregation function. Select the order line entity and add the amount field.
In the configuration area, choose MODE as the aggregation function.
In the configuration area, choose COUNT as the aggregation function. Select the order line entity and add the amount field.

Answer(s): B

Explanation:

Create measures with measure builder
Measure builder lets you define calculations using math operators, aggregation functions, and filters.

Note: In the configuration area, choose the aggregation function from the Select function dropdown menu. Aggregation functions include:

Sum
Average
Count
Count Unique
Max
Min
First: takes the first value of the data record
Last: takes the last value that was added to the data record
ArgMax: finds the data record giving the maximum value from a target function
ArgMin: finds the data record giving the minimum value from a target function

Reference:

https://learn.microsoft.com/en-us/dynamics365/customer-insights/measure-builder

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QUESTION: 118 Exam Topic: Configure measures and segments Questions

Microsoft Dynamics 365 Customer Insights is implemented as a Customer Data Platform with several segments setup for different departments. The customer service department wants to discover additional information and insights around existing segments.

You run an overlap analysis between the LowRatedFeedback and Customers with open cases segments with a further detail on the Customer Tier field.

How will the fields be selected for overlap analysis when you create a new segment overlap?

You can select up to three fields to analyze for overlap analysis.
Dynamics 365 Customer Insights will recommend which fields may be the most insightful to use for segment overlap analysis.
Dynamics 365 Customer Insights will automatically select the fields for overlap analysis.
You can manually select one or more fields to analyze for overlap analysis.

Answer(s): D

Explanation:

Segment overlap
Segment overlap analysis shows how many and which customers are common to two or more segments. For example, how a segment of frequent customers overlaps with a segment that contains customers that are satisfied with your service or product. You can also analyze how the overlap changes for specific attributes.

Run an overlap analysis
1. Go to Segments and select the Insights (preview) tab.
2. Select New and choose the Overlap option in the Choose Insight Type pane.
3. Choose the segments of interest and select Next.
4. Optionally, choose one or more fields of interest to analyze overlaps for every possible field value and select Next.
5. Provide a name for you overlap analysis, an optional display name, and a description.
6. Select Save to start the analysis. The overlap analysis is ready when the status changes from Refreshing to Successful.

Reference:

https://learn.microsoft.com/en-us/dynamics365/customer-insights/segment-insights

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QUESTION: 119 Exam Topic: Configure measures and segments Questions

Your marketing department asks for help setting up the following measures that need to be used for segmentations: total transaction count, average yearly spending, and the time since the last purchase. You realize that these can be created through predefined templates.

You need to train the marketing users on setting up these measures using the predefined templates.
Which two constraints should the marketing users consider when creating measures from templates? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

Only Business-to-Consumer (B-to-C) environments support using templates to create measures.
Only data from the Unified Activity entity can be used to create a measure from a template.
Measures created from templates can only include customer activity for a specific time period.
Only data from the Unified Activity entity or a prediction model can be used to create a measure from a template.

Answer(s): A,B

Explanation:

Create measures from templates
(B) Use predefined templates of commonly used measures to create them. Templates build on mapped data from the Unified Activity entity. So make sure you have configured customer activities before you create a measure from a template.

(A) Measure templates are only supported in environments for individual customers. To create custom measures or create measures for B-to-B, see Use measure builder.

Available measure templates:

Average transaction value (ATV)
Total transaction value
Average daily revenue
Average monthly revenue
Average yearly revenue
Transaction count
Loyalty points earned
Loyalty points redeemed
Loyalty points balance
Active customer lifespan
Loyalty membership duration
Time since last purchase

Reference:

https://learn.microsoft.com/en-us/dynamics365/customer-insights/measure-templates

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QUESTION: 103 Exam Topic: Configure measures and segments Testlet 1

View Related Case Study

You are configuring customer measures to track lifetime grooming spend and lifetime web purchase spend.

•You create a segment for customers with a lifetime grooming spend greater than $500.
•You create another segment for customers with a lifetime web purchase spend greater than $100.

You need to understand which customers are members of both segments and how the customer's City affects the distribution.

Which should you do in Microsoft Dynamics 365 Customer Insights?

Create a segment overlap analysis and include the lifetime spend measures.
Create a segment overlap analysis, and include the City field.
Generate suggested segments using the City field and lifetime spend measures.
Create a segment overlap analysis, and include the City field and lifetime spend measures.

Answer(s): D

Explanation:

Segment insights (preview)
Discover additional information and insights around your existing segments. Find out what differentiates two segments or what they have in common.

Segment overlap
Segment overlap analysis shows how many and which customers are common to two or more segments. For example, how a segment of frequent customers overlaps with a segment that contains customers that are satisfied with your service or product. You can also analyze how the overlap changes for specific attributes.

Segment differentiators
Segment differentiators help you find out what differentiates a segment from the rest of your customers or from another segment. Select a segment and the system identifies profile attributes and measures that distinguish the selected segment.

Reference:

https://learn.microsoft.com/en-us/dynamics365/customer-insights/segment-insights

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QUESTION: 117 Exam Topic: Configure measures and segments Questions

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QUESTION: 118 Exam Topic: Configure measures and segments Questions

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QUESTION: 119 Exam Topic: Configure measures and segments Questions

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QUESTION: 103 Exam Topic: Configure measures and segments Testlet 1

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