QUESTION: 92 Exam Topic: Implement AI predictions in Customer Insights

You configured two segments:

1. A segment to find customers who frequently purchase one type of product.
2. A segment to find customers who frequently purchase a different type of product.

You need to understand what attributes differ between these two groups of customers.

What can you configure Microsoft Dynamics 365 Customer Insights to do with a segment differentiator analysis? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Ignore difference scores lower than a set threshold.
Analyze a segment compared to all customers.
Analyze customer fields and measures.
Analyze predictions and enrichments.

Answer(s): B,C

Explanation:

Segment differentiators
Segment differentiators help you find out what differentiates a segment from the rest of your customers or from another segment. (B)
Select a segment and the system identifies profile attributes and measures that distinguish the selected segment. (C)

Note: View and optimize a differentiators analysis
4 1. After completing the analysis, go to Segments > Insights (preview).

2. Segment differentiator insight details.

Select an insight to see the analysis results. A differentiator analysis includes two tabs. The Attributes tab lists profile attributes considered as differentiators. The Measures tab lists differentiators. Each tab includes the following details:

Ranked list of differentiators, sorted by difference score.
The Difference score for each differentiator. The difference score represents the degree of difference of an attribute between two segments. The higher the difference score, the more the attributes differ between the two segments. Select a score to open the Difference score pane with the distributions of values for that attribute.

Reference:

https://learn.microsoft.com/en-us/dynamics365/customer-insights/segment-insights

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QUESTION: 93 Exam Topic: Implement AI predictions in Customer Insights

You implemented Microsoft Dynamics 365 Customer Insights as the Customer Data Platform solution. Now, you are building segments that were requested by the marketing department.

One of the segments that is requested is “all customers that made an eCommerce purchase in the last 12 months”.

What will happen when you build a segment that uses entities other than the Customer entity?

Only activities that are related to customer profiles through relationship paths can be used.
All the rules within the segment need to use the same relationship path.
Choosing different relationship paths can result in different numbers of segment members.
Dynamics 365 Customer Insights selects the most direct path when there are multiple possible relationship paths available.

Answer(s): C

Explanation:

Choosing the option with the longest relationship path will likely yield fewer results because the matching records need to be part of all entities.

Note: Relationship paths
A relationship path describes the entities that are connected with relationships between a source entity and a target entity. It's used when creating a segment or a measure that includes entities other than the unified profile entity and there are multiple options to reach the unified profile entity. Different relationship paths can yield different results.

A relationship path determines which entities you can use when creating rules for measures or segments. Choosing the option with the longest relationship path will likely yield fewer results because the matching records need to be part of all entities.

Example:
For example, the entity eCommerce_eCommercePurchases has the following relationships to the unified profile Customer entity:

eCommerce_eCommercePurchases > Customer
eCommerce_eCommercePurchases > eCommerce_eCommerceContacts > POS_posPurchases > Customer
eCommerce_eCommercePurchases > eCommerce_eCommerceContacts > POS_posPurchases > loyaltyScheme_loyCustomers > Customer

In this example, a customer has to have purchased goods through e-commerce(eCommerce_eCommercePurchases) at a point of sale(POS_posPurchases) and participate in our loyalty program (loyaltyScheme_loyCustomers). When choosing the first option, you'd likely get more results because customers only need to exist in one additional entity.

Note 2: Relationships between entities and entity paths
Relationships connect entities and define a graph of your data when entities share a common identifier, a foreign key. This foreign key can be referenced from one entity to another. Connected entities enable the definition of segments and measures based on multiple data sources.

Incorrect:
Not B: You can use different paths in different rules.
Not D: You select which path to use.

Reference:

https://learn.microsoft.com/en-us/dynamics365/customer-insights/relationships

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QUESTION: 94 Exam Topic: Implement AI predictions in Customer Insights

Your company wants to create a segment to identify the customers who are more likely to purchase the three most-recommended products from the out-of-the-box product recommendations model.

Before defining this segment, you need to first configure and run the product recommendations model.

Which point should you consider when configuring the product recommendation model?

You have the option to include products or the recommendation that your customers have purchased before.
Product recommendation models can only be manually executed by users with contributor or admin permissions.
The number of products recommended is automatically chosen based on the number of products in the input data.
Product recommendations models can only be created and configured by users with admin permissions.

Answer(s): A,B

Explanation:

A: We support recommending products that have been previously purchased by your customers or recommendations for new products.

B: Prerequisites include:
At least Contributor permissions

Incorrect:
Not C: You set the Number of products to recommend to a customer.

Not D: Prerequisites include:
At least Contributor permissions

Reference:

https://learn.microsoft.com/en-us/dynamics365/customer-insights/predict-product-recommendation

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QUESTION: 95 Exam Topic: Implement AI predictions in Customer Insights

Your data analytics team wants to create a custom machine learning model to predict whether a customer will purchase a particular product.
You need to explain what is required for integrating a custom model with Microsoft Dynamics 365 Customer Insights.

Which two requirements should you tell them? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

You need Owner or User Access Administrator permissions to the Microsoft Azure Machine Learning Workspace to use batch pipelines.
You need a model that returns at least one numeric output parameter for Dynamics 365 Customer insights to implement predictions.
You can only deploy and manage the model through the Dynamics 365 Customer insights admin user interface.
You need a Microsoft Azure Data Lake Gen2 storage account associated with the Azure Data Studio instance.

Answer(s): A,B

Explanation:

Incorrect:
Not C: Work with Azure Machine Learning designer
Azure Machine Learning designer provides a visual canvas where you can drag and drop datasets and modules. A batch pipeline created from the designer can be integrated into Customer Insights if they are configured accordingly.

Not D: Prerequisites
Access to Customer Insights
Active Azure Enterprise subscription
Unified customer profiles
Entity export to Azure Blob storage configured

Reference:

https://learn.microsoft.com/en-us/dynamics365/customer-insights/azure-machine-learning-experiments

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QUESTION: 92 Exam Topic: Implement AI predictions in Customer Insights

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