QUESTION: 13

Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

Total submissions
Unique submissions
Conversions
unique clicks

Answer(s): C

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A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?

Use a segmentation rule to add prospects to a list
Use a dynamic list to add prospects to a list
Use a completion action to add prospects to a list
Use an automation rule to add prospects to a list

Answer(s): C

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QUESTION: 15

LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list. In which scenario would a prospect be able to receive the emails in the program?

The prospect is marked as optad out.
The prospect is removed from the recipient list
The prospect is removed from the suppression list
The prospect is removed from both the suppression list and the recipient list.

Answer(s): C

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QUESTION: 16

LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?

Email clicks on the text version of the email are outperforming clicks on the HTML version of the email
High click rates indicates that the email subject line should be the focus of the email content.
Low click rates encourage the user to optimize content or link placement in other email sends.
High open rates indicates that prospects are interacting with the content.

Answer(s): C

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Free PARDOT-SPECIALIST Exam Braindumps (page: 4)

QUESTION: 13

QUESTION: 14

QUESTION: 15

QUESTION: 16