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Professional Certified Marketer Questions 66–70 (page: 15)

Updated On: 9-Feb-2026

Tim, a musician, was embroiled in an online dispute with an airline company. Tim alleged that his guitar was manhandled by the staff and therefore he set up a blog and released two videos in order to convince others not to use the airline. Which stage of the 4E framework is seen in this scenario?

  1. Educate the customer
  2. Excite the customer
  3. Experience the service
  4. Experience the product
  5. Engage the product

Answer(s): E



Which of the following is true of personal ethics?

  1. Personal ethics are governed by external factors such as laws and government regulations.
  2. Personal ethics refer to an individual's understanding or perception of laws.
  3. Most people, given a chance, will engage in behavior that runs counter to their ethical understanding.
  4. Most people mature in their understanding of what is ethical and what is not by the age of 12.
  5. Most people gain ethical understanding through a continuous process from childhood through adulthood.

Answer(s): E



CL Inc., an L.A.-based shoe manufacturer, develops a ready-to-wear clothing line and markets it in Britain. The company creates a completely new brand image for its clothing line as well. In this scenario, CL Inc. is using a _____________ strategy.

  1. market development
  2. product development
  3. market penetration
  4. product penetration
  5. diversification

Answer(s): E



When conducting a SWOT analysis, an organization will identify opportunities and threats in _____________.

  1. economic changes in the market
  2. its production processes
  3. its reputation in the market
  4. its products
  5. its management team

Answer(s): A



One of the advantages that price skimming offers over penetration pricing is that:

  1. competitors cannot enter the market easily.
  2. a firm that sets a high price initially can lower its price easily.
  3. the cost of production decreases with an increase in production capacity.
  4. profits and market share can be built quickly.
  5. it allows a company to target the most price-sensitive segments first.

Answer(s): B



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