QUESTION: 45

Archer Daniels Midland Co. is the world's largest cocoa-bean processor. It buys cocoa beans and converts them into cocoa powder and cocoa butter, which it then sells to companies like Hershey's that manufacture consumer products that contain chocolate. In this scenario, ADM is in a(n) _____________.

consumer
retailer
wholesaler
manufacturer
distributor

Answer(s): E

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QUESTION: 46

The second step in the marketing research project involves

analysis.
design.
data collection.
implementation.
defining.

Answer(s): B

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QUESTION: 47

Pluto Inc. creates a new software and promotes it through facebook and other similar networking sites. The company is attempting to create interest and is currently in the first stage of the 4E framework. In this scenario, the company is using social networking to create_____________.

enlightenment
experience
entitlement
engagement
excitement

Answer(s): E

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QUESTION: 48

Which of the following firms is using a product development strategy?

New Yorkbased Karma Coffees opens an outlet in Los Angeles.
Rygel Clothing entered a new market in Hibernia to introduce its newest product line--footwear and accessories.
Helios International expanded its traditional hotel business and opened state-of-the-art fitness centers in its current markets.
RK International is expanding from the Japanese market to enter the Indian and Sri Lankan markets.
Icicle Media creates websites and branding campaigns for the UK market.

Answer(s): C

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Free AMA PCM Exam Questions (page: 13)

QUESTION: 45

QUESTION: 46

QUESTION: 47

QUESTION: 48

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