QUESTION: 49

Myco, a telecom company, has recently implemented Pega Customer Decision HubTM. Now, the company wants to move away from traditional marketing and leverage the always-on outbound capabilities.
What artifact do you configure to translate the traditional segments used to identify the target audience?

Engagement policies and Arbitration
Contact policies
Segmentation
Audience

Answer(s): C

Explanation:

Translating Traditional Segments: When moving away from traditional marketing to always-on outbound capabilities in Pega Customer Decision Hub, translating traditional segments is essential to identify the target audience correctly.
Segmentation Configuration: In Pega, segmentation rules are configured to define and group customers based on various attributes. This allows the system to identify the right target audience for outbound campaigns.

Reference:

Pega documentation on transitioning to always-on outbound capabilities highlights the use of segmentation for identifying target audiences .

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QUESTION: 50

A customer contacts a bank to resolve a credit card dispute. After dispute resolution, Next-Best- Action displays a set of sales offers that a Customer Service Representative can present to the customer.
Which feature of Next-Best-Action helps the Customer Service Representative decide on the offer to present to the customer?

Call intent detection
Offers ranking
Dispute handling strategy
Interaction history

Answer(s): B

Explanation:

Next-Best-Action Offers Ranking: When a Customer Service Representative (CSR) is presented with a set of sales offers, the Next-Best-Action feature ranks these offers based on their relevance and priority.
Decision Making: This ranking helps the CSR to decide which offer to present to the customer, ensuring that the most appropriate and effective offer is chosen.

Reference:

Pega's Next-Best-Action documentation describes the offer ranking feature as a critical component for prioritizing customer interactions .

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QUESTION: 51

As a decisioning consultant, you advise the board on the business issues for which they must use the Next-Best-Action strategy.
Which three business issues do you recommend? (Choose Three)

Collections
Service
Retention
Resource Planning
Accounting

Answer(s): A,B,C

Explanation:

Next-Best-Action Strategy Application: Pega's Next-Best-Action strategy can be applied to various business issues to optimize decision-making and enhance customer interactions. Collections: Used to manage and optimize debt collection processes by determining the best actions to take with customers who have outstanding debts.
Service: Enhances customer service interactions by suggesting the most relevant actions or responses to customer inquiries and issues.
Retention: Focuses on retaining customers by identifying and executing actions that are most likely to keep them engaged and loyal.

Reference:

Pega documentation and best practices recommend using Next-Best-Action for these critical business issues to improve overall business performance and customer satisfaction .

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QUESTION: 52

Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to- one marketing approach. The company is introducing a new data plan.
Which two channels can the company use to present the new data plan to a customer? (Choose Two)

Television
Retail store
Chatbot
Billboard

Answer(s): B,C

Explanation:

One-to-One Marketing Channels: As the company transitions to a one-to-one marketing approach, leveraging various channels is essential to effectively present new offers like a data plan. Retail Store: Offers can be presented directly to customers through in-store interactions, allowing personalized recommendations based on their profile and behavior. Chatbot: Automated chatbots can engage customers in real-time on digital platforms, offering personalized data plans based on customer interactions and preferences.

Reference:

Pega's documentation on channel usage in Next-Best-Action strategies highlights the effectiveness of using retail stores and chatbots for personalized customer engagements .

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Free PEGAPCDC87V1 Exam Braindumps (page: 13)

QUESTION: 49

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QUESTION: 50

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QUESTION: 51

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QUESTION: 52

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