Free PEGAPCDC87V1 Exam Braindumps (page: 14)

Page 14 of 47

Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to- one marketing approach.
The company is introducing a new data plan.
To offer the new data plan, what must the mobile company focus on when implementing the Next- Best-Action paradigm?

  1. Offer the new retention plan for all customers in a certain region
  2. Meet the quarterly targets regardless of customer needs
  3. Maximize customer churn for low-value customers
  4. Customer relevancy and business profitability

Answer(s): D

Explanation:

When implementing the Next-Best-Action paradigm to offer the new data plan, the mobile company should focus on "Customer relevancy and business profitability." This means that the company needs to ensure that the offers are relevant to individual customers based on their needs, preferences, and behavior, while also aligning these offers with the company's business objectives to ensure profitability. This customer-centric approach leverages Pega's predictive and adaptive analytics to personalize offers and maximize both customer satisfaction and business outcomes.


Reference:

Pega Customer Decision Hub User Guide, sections on "Next-Best-Action Designer" and "Improving customer experience with next-best-action".



U+ Bank uses a Next-Best-Action decision strategy to automatically approve credit card limit changes requested by customers. A scorecard model determines the customer credit score. The automatic approval of credit card limits are processed based on the following criteria set by the bank:



The bank wants to change the threshold value for the USD 2000 credit limit from "<175" to "<200". As a Strategy Designer, how do you implement this change?

  1. Change in the strategy the condition from ".pxSegment <=175" to ".pxSegment <=200"
  2. Map the score value in the decision strategy to "<=200".
  3. Change the cutoff value in the results tab of the scorecard decision component
  4. Change the cutoff value in the results tab of the scorecard model

Answer(s): C

Explanation:

To implement the change in the threshold value for the USD 2000 credit limit from "<175" to "<200", as a Strategy Designer, you should change the cutoff value in the results tab of the scorecard decision component. This adjustment ensures that the decision logic used to automatically approve credit card limits reflects the new threshold, thereby updating the conditions under which customers qualify for the specified credit limit.


Reference:

Pega Customer Decision Hub User Guide, section on "Configuring scorecards and decision components".



U+ Bank wants to use Pega Customer Decision HubTM to show the Reward Card offer to the qualified customers on its website. In preparation, the action, the treatment, and the real-time container are already created. As a decisioning consultant, you are now expected to make the remaining configurations in the Next-Best-Action Designer's Channel tab to enable the website to communicate with the Pega Customer Decision Hub.

To achieve this requirement, which two tasks do you perform in the Next-Best-Action Designer's Channel tab? (Choose Two)

  1. Define the starting population
  2. Enable web channel
  3. Add contact policy rules
  4. Map the real-time container to a business structure level

Answer(s): B,D

Explanation:

To enable the website to communicate with the Pega Customer Decision Hub and show the Reward Card offer to qualified customers, you need to:
Enable the web channel in the Next-Best-Action Designer's Channel tab. This step activates the web channel for inbound interactions, allowing the system to deliver personalized actions to customers visiting the website.
Map the real-time container to a business structure level. This ensures that the container is correctly linked to the business context, allowing the system to deliver the right offers based on the customer's interactions with the website.


Reference:

Pega Customer Decision Hub User Guide, sections on "Enabling channels and triggers" and "Managing content in real-time channels with real-time containers".



DRAG DROP (Drag and Drop is not supported)
The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision HubTM on its website to promote new offers to each customer.
Place the events in the sequential order.

  1. See Explanation section for answer.

Answer(s): A

Explanation:



Page 14 of 47



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