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Free Certified Marketing Cloud Consultant Exam Braindumps (page: 18)

Page 18 of 74
PDF with 293 Questions

A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.
Which three steps should the consultant use in the solution

  1. Enable triggered sends on the Lead object in configuration
  2. Write an Apex Trigger on the Lead object
  3. Create the triggered send definition in the sales cloud
  4. Create the triggered send definition in the marketing cloud
  5. Put a SOAP API in place via the marketing cloud API

Answer(s): A,B,D



A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.
Which option should be in this scenario?

  1. Personalization strings
  2. Guide Template Language
  3. SQL Query
  4. AMPscript

Answer(s): D



The customer has the following requirements for storing engagement data in their data warehouse:

* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.

Which automation workflow meets the customer requirements?

  1. Report activity that generates recent send summary report -> Report delivered directly to FTP
  2. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
  3. Extract activity of tracking extracts that combines data into required file -> Transfer activity
  4. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity

Answer(s): C



Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help NTO achieve this objective? Choose 2 answers:

  1. Last purchase date
  2. Products purchased from a competitor
  3. Number of items per order
  4. Channel preference of customers

Answer(s): A,D



Page 18 of 74



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Shobena commented on June 19, 2024
Yesterday I gave this exam. Passed it on the first try. This prep material is very accurate and cover all topics.
INDIA
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