QUESTION: 17

A car company gathers insights from recent buyers that reveal people are not sure whether buying electric vehicles helps the environment. A strategy designer from the car company developed this challenge statement: "How might we make electric car buyers feel confident they are having a positive impact on the environment by choosing our vehicles?" Which business goal is aligned with this challenge statement?

Increase positive environmental impact brand awareness
Increase online engagement with the company marketing site
Increase overall electric vehicle sales by 20% annually

Answer(s): A

Explanation:

The business goal that is aligned with this challenge statement is to increase positive environmental impact brand awareness. This goal reflects the desired outcome of making electric car buyers feel confident they are having a positive impact on the environment by choosing the company's vehicles.

Reference:

https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy- designer-certification-prep/align-challenge-statements-with-business-goals

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QUESTION: 18

A strategy designer is working with a product team to reach more diverse audiences. How should the designer make a case for ensuring all future releases meet accessibility standards7

Evaluate competitors' accessibility standards.
Focus rationale on how refactoring later is more expensive.
Plot accessibility standards against impact and difficulty.

Answer(s): B

Explanation:

The designer should make a case for ensuring all future releases meet accessibility standards by focusing rationale on how refactoring later is more expensive than designing for accessibility from the start. This argument appeals to the business logic and cost-benefit analysis of the stakeholders.

Reference:

https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy- designer-certification-prep/make-a-case-for-accessibility-standards

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QUESTION: 19

Cloud Kicks' primary business goal for its new customer acquisition program is to increase diversity.
Which inclusive design tactic should help the company solve problems for the broadest possible audience?

Solve for one, extend to many through a persona spectrum.
Use Jobs to Be Done to increase empathy with the audience.
Hold focus groups with traditionally underrepresented participants.

Answer(s): A

Explanation:

Solving for one, extending to many through a persona spectrum is an inclusive design tactic that helps solve problems for the broadest possible audience. It involves creating personas that represent different levels of ability, context, and preference, and designing solutions that meet the needs of the most extreme cases, which can benefit everyone else as well.

Reference:

https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer- certification-prep/solve-for-one-extend-to-many-through-a-persona-spectrum

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QUESTION: 20

A design team presents their vision for a new product, and their executive team has some fundamental questions about how the product strategy will drive business outcomes.
What should the strategy designer do to address these concerns?

Collect feedback and use it to define constraints for a new co-creation activity with stakeholders.
Share stories from research that show the design team understands the customers' needs.
Provide a breakdown of the strategy, linking features with consumer benefits and outcomes.

Answer(s): C

Explanation:

The design team should provide a breakdown of the strategy, linking features with consumer benefits and outcomes, to address the concerns of the executive team. This helps communicate the value proposition and rationale of the product vision, and how it aligns with the business goals and objectives.

Reference:

https://trailhead.salesforce.com/en/content/learn/modules/salesforce- strategy-designer-certification-prep/communicate-the-product-vision

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QUESTION: 20

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