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AMA PCM Exam
Professional Certified Marketer (Page 11 )

Updated On: 7-Feb-2026
Page 11 of 65
PDF with 316 Questions

The second step in the marketing research project involves

  1. analysis.
  2. design.
  3. data collection.
  4. implementation.
  5. defining.

Answer(s): B



Pluto Inc. creates a new software and promotes it through facebook and other similar networking sites. The company is attempting to create interest and is currently in the first stage of the 4E framework. In this scenario, the company is using social networking to create_____________.

  1. enlightenment
  2. experience
  3. entitlement
  4. engagement
  5. excitement

Answer(s): E



Which of the following firms is using a product development strategy?

  1. New York­based Karma Coffees opens an outlet in Los Angeles.
  2. Rygel Clothing entered a new market in Hibernia to introduce its newest product line--footwear and accessories.
  3. Helios International expanded its traditional hotel business and opened state-of-the-art fitness centers in its current markets.
  4. RK International is expanding from the Japanese market to enter the Indian and Sri Lankan markets.
  5. Icicle Media creates websites and branding campaigns for the UK market.

Answer(s): C



Pluto, a footwear company, designs and creates sports shoes for children. Since most of Pluto's target market consists of children who are in school, Pluto's retailers agree to sell its shoes for a certain amount below the actual price on the products. The price that Pluto and its retailer agree to sell the sports shoes for is known as _____________.

  1. the value-based price
  2. the loss leader price
  3. the everyday low price
  4. the manufacturer's suggested retail price
  5. the reference price

Answer(s): D



Procedural fairness refers to:

  1. a customer's perception of the benefits he or she received compared with the costs of inconvenience or loss.
  2. the perceived fairness of the process used to resolve complaints.
  3. the turnaround time taken by a company from receiving a complaint to its resolution.
  4. a customer's perception of the reliability and assurance of a service provider.
  5. the difference in perception between customers about the same service provider.

Answer(s): B






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