QUESTION: 37

Which of the following is a typical feature of large and sophisticated channel members?

They require several channels below them for distribution.
They do not have many supply chain intermediaries.
They prefer to delegate channel functions.
They do not use independent sales people.
They have a lower profit markup than smaller firms.

Answer(s): B

Three teenage girls spent hours at a store trying on various outfits, looking at possible combinations, and asking each other, "How do you think this outfit looks on me?" This situation is most closely related to which of the following situational influences?

Purchase tasks
Social surroundings
Physical surroundings
Temporal effects
Antecedent states

Answer(s): B

Show Answer Next Question

QUESTION: 39

_____________ refers to a change in a person's thought process or behavior that arises from experience and takes place throughout the consumer decision process.

Learning
Affectiveness
Cognitive resonance
Lifestyle
Perception

Answer(s): A

Show Answer Next Question

QUESTION: 40

Which of the following is true of PSA's?

They focus on issues related to places, politics, or an industry
They are intended to push people towards repurchases.
They are used only during the maturity stage of product life cycle.
They focus on public welfare.
They are always government funded.

Answer(s): D

Show Answer Next Question

Free AMA PCM Exam Questions (page: 11)

QUESTION: 37

QUESTION: 38

QUESTION: 39

QUESTION: 40

PCM Exam Discussions & Posts