Free Certified Marketing Cloud Consultant Exam Braindumps (page: 37)

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Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.

Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails. What could be the reason?

  1. The preference center is too precise.
  2. Their account has deliverability issues.
  3. The contact fell below the High Water Mark.
  4. The entry event is triggered too often.

Answer(s): C



A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?

  1. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
  2. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
  3. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
  4. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

Answer(s): B



Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement? Choose 2 answers

  1. Marketing Cloud Channel Manager
  2. Marketing Cloud Email Marketing Manager
  3. Marketing Cloud Regional or Local Administrator
  4. Marketing Cloud Administrator

Answer(s): A,D



A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:

*Use SmartCapture forms to write data into event registration data extensions.
*Cross-reference the records in each registration data extension with corresponding invitation email sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.

Which skill is needed to build an efficient solution?

  1. AMPscript
  2. SQL
  3. HTML
  4. CSS

Answer(s): A



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Shobena commented on June 19, 2024
Yesterday I gave this exam. Passed it on the first try. This prep material is very accurate and cover all topics.
INDIA
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