Free Certified Marketing Cloud Consultant Exam Braindumps (page: 38)

Page 38 of 74

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort? Choose 2 answers

  1. Data Designer
  2. Cloud Pages
  3. Web Analytics Connector
  4. Content Builder

Answer(s): C,D



A retail company’s database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier “Customer ID”.
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to “Customer ID” in the database.
Which three key issues should be addressed? Choose 3 answers

  1. What publication lists will be used?
  2. Will the company need a custom preference center?
  3. How will Marketing Cloud and the database synchronize?
  4. Will new users have a “Customer ID”?
  5. What will be used as Subscriber Key?

Answer(s): C,D,E



A retail company does business in both the United States and Canada. They have a loyalty program in which a customer can enroll. The company will provide a pre- segmented customer file, per campaign, which has a “Version” data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy? Choose 2 answers

  1. Will a lookup table is needed for a dynamic From Name?
  2. Will customers be able to sign up for the loyalty program at the store?
  3. Is the purpose of these emails for acquisition or retention or transactional?
  4. Will “Version” values/meanings change, precluding reusable AMPscript?

Answer(s): A,C



A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer’s plans are to:

• Use an existing Paste HTML email for the first send.
• Make only minor changes to the email creative for future sends.
• Send to the subscriber list.
• Deploy emails manually for now, but possibly automate in the future.

Which send method should be used?

  1. Guided Send
  2. Triggered Send
  3. Send Flow Activity
  4. Send Email Activity

Answer(s): C



Page 38 of 74



Post your Comments and Discuss Salesforce Certified Marketing Cloud Consultant exam with other Community members:

Shobena commented on June 19, 2024
Yesterday I gave this exam. Passed it on the first try. This prep material is very accurate and cover all topics.
INDIA
upvote