QUESTION: 137

Each year, representatives from Universal Containers attend two major industry conferences that generate a large volume of leads. After Leads have been converted to Opportunities, a few months later, the team wants to determine the ROI for each industry conference.

Which solution should the consultant recommend?

Create a Chatter group for each conference and mention this group on all new leads.
Create industry events as campaigns, add leads as Campaign Members, and utilize Customizable Campaign Influence.
Create a multi-select picklist and ask representatives to select which conference(s) influenced the lead.
Create the Campaigns related list on the Lead page layout, and associate new leads with a campaign.

Answer(s): B

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QUESTION: 138

The operations manager wants to synchronize the customer list from the back office systems with Salesforce.
What should the consultant recommend to ensure data integrity?

Create an Apex trigger to exchange data between the Salesforce instance and the back office system.
Create a webservice connection between the Salesforce instance and the back office system.
Create a unique ID field on the Opportunity object.
Create an External ID field on the Account object.

Answer(s): D

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QUESTION: 139

Cloud Kicks uses the Lead Source field to track the event from which a Lead originated. The marketing director requested a report that shows every event a Lead has attended. This information is impossible to provide with the current configuration.

Which standard Salesforce functionality should a consultant recommend?

Implement Campaigns to track events and define a campaign management process.
Update the Lead Source field to the most recent event a Lead has attended using Process Builder.
Configure a Custom Events object and relate it to the Lead object.
Create a custom field to track the second event a Lead attends.

Answer(s): A

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QUESTION: 140

When a lead record is converted, Cloud Kicks wants the Account, Contact, Opportunity, and Product records to be automatically created with minimal user input.

Which strategy should the consultant use to meet this requirement?

Create a custom quick action that creates new records.
Override the standard Convert button with a custom Lightning Component.
Enable the customized lead conversion setting from Setup.
Utilize workflow rules to create records.

Answer(s): C

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QUESTION: 137

QUESTION: 138

QUESTION: 139

QUESTION: 140